Quote from Garrett Leight (as seen in GQ), "Our glasses are kind of for the people that have their own original style, and don’t always like to be noticed... they kind of just have this originality. I’m attracted on a design level to certain characters or iconic people from certain periods of time: we made the Arthur Miller frame, I love Greta Garbo, and Grace Kelly, and [iconic] characters like that. Allen Ginsberg, Charles Bukowski... certain people that wore glasses that I’m attracted to, and keep kind of designing frames based on styles they wore. The brand is nothing flashy, and everybody always remarks on the fact there are no logos. I think most people seek out the brand themselves, which is how we envisioned it."